Customer Intelligence

Motives

AI-powered qualitative research platform that transforms interviews into actionable insights.

Cost

Demo

Rating

★ People love it

Time to value

Moderate Setup (1-3 hours)

You can use Motives to conduct automated video interviews with consumers and get market research insights in 48 hours. It helps validate product concepts, test creative assets, understand consumer behavior, and gather qualitative feedback. The AI interviewer asks in-depth questions while you receive actionable reports with video highlights and data analysis for brand decisions.

What Motives does

Create research questions for AI interviewer to ask consumersReview and approve research plans before interviews beginAnalyze video interview responses and extract key themesGenerate PowerPoint reports with consumer insights and quotesExport video clips to share compelling consumer feedbackChat with AI researcher to dive deeper into findingsTrack brand perception changes across multiple research wavesCompare consumer feedback across different market segmentsAI conducts video interviews automatically with consumersDelivers research insights within 48 hoursCreates PowerPoint presentations from interview dataExports video highlights for stakeholder presentationsBuilds custom research plans based on your questionsReaches millions of relevant consumer participantsProvides chat interface with AI researcher for analysisValidates concepts and tests creative assets