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ZoomInfo vs Cognism

ZoomInfo vs Cognism

ZoomInfo vs Cognism: Which Sales Intelligence Platform Reigns Supreme?

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Ghita

Why Choose ZoomInfo?


ZoomInfo is a comprehensive B2B data and software solution designed to help businesses grow by connecting them with their most valuable prospects. Key features and benefits include:


  • Trusted by 35,000+ businesses, ensuring reliability and credibility.
  • All-in-one platform for sales and marketing teams with a single source of truth.
  • Real-time insights backed by trusted data, allowing businesses to find ideal customers.
  • Unifies sales and marketing teams, automating tasks across all outreach channels.
  • Proven results with increased win rates, decreased marketing spend, and improved productivity.
  • Varied platform offerings catering to sales, marketing, talent, operations, and data needs.
  • Integration with industry-leading data across your entire tech stack.



Why Choose Cognism?


Cognism is a sales intelligence platform designed to provide B2B mobile phone numbers and emails for businesses looking to expand their reach and increase conversations. Key features and benefits include:


  • 3x more live conversations with phone-verified mobile numbers.
  • Unrestricted access to person and company-level data without limitations.
  • International coverage, allowing businesses to break into local and global markets.
  • Easy platform setup and integrations with CRM and sales engagement tools.
  • Used by 1,800+ revenue teams worldwide.
  • Offers products like Prospector, Enrich, Chrome Extension, and Intent Data.
  • GDPR compliance, ensuring data privacy and security.



🛠️ User Experience:


Both platforms offer intuitive user interfaces, allowing users to easily navigate and utilize their features. ZoomInfo provides a single source of truth, whereas Cognism focuses on providing accurate contact data to increase conversations.



🔗 Shared Capabilities:


Both products offer B2B data and integration with popular CRM and sales engagement tools, ensuring seamless incorporation into existing workflows.



🤔 Evaluation Questions:


  1. How important is phone-verified contact data for your sales team?
  2. Are you looking for a comprehensive all-in-one platform or focused on specific contact data needs?
  3. Is international coverage a priority for your business?
  4. Which integrations are essential to your existing tech stack?
  5. How important is GDPR compliance for your business?

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